How it works

1. 01

   You start

   Name, phone, email, the address, and everyone on title. If a company is on title, the business name too. The service fee is billed on the same day each month. Cancel anytime, in writing, at least 7 days before the next billing date. The setup fee is waived to start. Three months paid at signup is 10% off. If the home goes under contract before that listing period ends, the unused amount is credited to contract-to-close. The lockbox deposit is not part of that credit. It comes back when the box does.

2. 02

   The listing is prepared

   You pay the photographer. On Essential you provide the description. On Preferred and Premier it is written for search. The photos are put in the order a buyer should see them. A licensed agent checks the listing documents. You sign them. The home does not go live until the photos are approved.

3. 03

   It goes live where people already look

   The home goes in the local MLS where that market has one. Otherwise it goes in the nationwide MLS. The nationwide MLS can be added on any package, and when it is, the listing is sent to 135+ sites, including Zillow, Realtor.com, Redfin, Homes.com, and Trulia. It shows as a brokerage listing. You still set the price.

4. 04

   Two numbers, and you know which is which

   An agent who wants to show the house uses ShowingTime, where the MLS has it. The agent has to be licensed before the request goes through. A buyer calls the brokerage number, and that call is forwarded to you. Save those two. You do not have to pick up every unknown number to find out if one of them is real.

5. 05

   While it is on the market

   You show the house, unless a lockbox is on the door. You answer questions about the house. You negotiate. When you want a change, you email it. Essential includes three edits a month, Preferred eight, and Premier includes them. After that, an edit is $15.

6. 06

   After the price is agreed

   Your side is the signature and a yes or no on repairs. If the buyer already has a Realtor, seller representation is $3,000. If the buyer does not, one fee covers both sides, from the pre-approval letter through closing, and the fee follows the sale price. Billed at closing. Not part of the monthly fee.

Forms

Florida-approved documents, kept current.

Correct addenda and disclosures are part of the listing. A licensed agent reviews the listing documents before the home is live. They are the current Florida-approved versions. You complete them, and you sign them.

By package

Call handling and presentation